How To Be An Effective Business Leader During A Pandemic

The world has drastically changed since the pandemic struck in March last year. And as we settle into our new reality, the way we do business has had to change. 

As a business owner, you have surely felt the immense pressure and responsibility of leading your company through these uncertain times. But now is the time to step up and be the most effective leader you can be. 

As our Founder, Jeanine Topping, always says, “you have to roll with the punches and adapt”. 

In a recent interview with R Michael Anderson, the best-selling author of Leading in the Next Normal, Jeanine gets tips for leading your business during these trying times – check it out here.

So how can you be an effective leader during a pandemic?

Support Your Employees

Creating a compassionate workplace culture where your employees feel supported and valued is essential, especially during difficult times. 

As a leader, you need to set realistic expectations, be transparent with your team and create a safe environment where their ideas and concerns can be heard. 

Another way you can support your team is to intentionally and regularly check in with each individual to find out how they are coping.

Be Consistent – Create Stability

When faced with uncertainty, order and stability go a long way in assuring your team and putting their minds at ease. While most companies have incorporated a work-from-home approach, it is still crucial that there is routine. 

Structure your employees’ day, plan activities, meetings and check-ins to create a semblance of normalcy.

Reward your team

Boost Team Spirit 

Now is the time to stick together, and the best way to achieve this is through boosting team spirit and keeping your staff motivated.  

While it may seem difficult, especially when team members work remotely, find opportunities to improve morale, develop your staff’s skills through in-house training and remember to have some fun. 

Take Care Of Yourself

Last but not least, take care of yourself. As a leader, you put your team first and may forget the importance of self-care. 

It is nearly impossible to effectively lead your company through a crisis if you do not feel your best. Cut yourself some slack, and remember that you are doing the best you can. 

Remember to check out our recent interview with the author of Leading in the Next Normal, R Michael Anderson.


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