Happy Collection for Sinakekele Children – how can you help?

If you have been visiting our facebook page and reading our recent newsletters, you will have read about the baby cot JTandA has adopted as part of our role in supporting this initiative…

In November and December 2014, we started a drive in checking off the Sinakekela Children Wishlist of items and invite you to join our drive………

We would like to thank all our clients and associates whom have already kindly donated baby nappies to support the Sinakekele Children.

We are continuing the nappy collection in 2015 and for all of you who helps Sinakekele Children with new nappies, your name will go into a hat and if your name is drawn, you may choose a theme for the JTandA team to dress up for when delivering the nappy stock.

The nappies must be Disposable – either Huggies or Pamper brands:
Sizes: 2, 3 or 5
To arrange your delivery of the nappies to the JTandA office, please call
031-309-5811 or email Sindi on customercare@jtanda.co.za

2014 – JTandA Successes


Safety and Health Induction – all staff present attended
SA Host Customer Care – all staff attended


The JTandA new brand was launched with the following new items:

  • Website
  • Logo
  • Letterheads
  • Email Signatures
  • Business Cards
  • Brochures
  • Pens
  • Banner


We implemented social media marketing which resulted in us receiving on average 50 leads a month


Jeanine embarked on the Action Coach programme as well as completed her NQF 5 Management National Certificate


New SETAs that JTandA submitted to were:

  • ServicesSETA

25 Characteristics of Successful Entrepreneurs

Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a tick beside each characteristic that you feel that you possess.

This way, you can see how you stack up. Even if you don’t have all of these characteristics, don’t fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages.

The Home Business Musts

Like any activity you pursue, there are certain musts that are required to be successful in a chosen activity. To legally operate a vehicle on public roadways, one must have a driver’s license; to excel in sports, one must train and practice; to retire comfortably, one must become an informed investor and actively invest for retirement. If your goal is success in business, then the formula is no different.

There are certain musts that have to be fully developed, implemented and managed for your business to succeed. There are many business musts, but this article contains I believe to be some of the more important musts that are required to start, operate and grow a profitable home business.

1. Do what you enjoy.

What you get out of your business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of what you put into your business. So if you don’t enjoy what you’re doing, in all likelihood it’s safe to assume that will be reflected in the success of your business–or subsequent lack of success. In fact, if you don’t enjoy what you’re doing, chances are you won’t succeed.

2. Take what you do seriously.

You cannot expect to be effective and successful in business unless you truly believe in your business and in the goods and services that you sell. Far too many home business owners fail to take their own businesses seriously enough, getting easily side-tracked and not staying motivated and keeping their noses to the grindstone.

They also fall prey to naysayers who don’t take them seriously because they don’t work from an office building, office park, storefront, or factory. Little do these skeptics, who rain on the home business owner’s parade, know is that the number of people working from home, and making very good annual incomes, has grown by leaps and bounds in recent years.

3. Plan everything.

Planning every aspect of your home business is not only a must, but also builds habits that every home business owner should develop, implement, and maintain. The act of business planning is so important because it requires you to analyse each business situation, research and compile data, and make conclusions based mainly on the facts as revealed through the research.

Business planning also serves a second function, which is having your goals and how you will achieve them, on paper. You can use the plan that you create both as map to take you from point A to Z and as a yardstick to measure the success of each individual plan or segment within the plan.

4. Manage money wisely.

The lifeblood of any business enterprise is cash flow. You need it to buy inventory, pay for services, promote and market your business, repair and replace tools and equipment, and pay yourself so that you can continue to work. Therefore, all home business owners must become wise money managers to ensure that the cash keeps flowing and the bills get paid. There are two aspects to wise money management.

  1. The money you receive from clients in exchange for your goods and services you provide (income)
  2. The money you spend on inventory, supplies, wages and other items required to keep your business operating. (expenses)

5. Ask for the sale.

A home business entrepreneur must always remember that marketing, advertising, or promotional activities are completely worthless, regardless of how clever, expensive, or perfectly targeted they are, unless one simple thing is accomplished–ask for the sale.

This is not to say that being a great salesperson, advertising copywriting whiz or a public relations specialist isn’t a tremendous asset to your business. However, all of these skills will be for naught if you do not actively ask people to buy what you are selling.

6. Remember it’s all about the customer.

Your home business is not about the products or services that you sell. Your home business is not about the prices that you charge for your goods and services. Your home business is not about your competition and how to beat them. Your business is all about your customers, or clients, period.

After all, your customers are the people that will ultimately decide if your business goes boom or bust.

Everything you do in business must be customer focused, including your policies, warranties, payment options, operating hours, presentations, advertising and promotional campaigns and website. In addition, you must know who your customers are inside out and upside down.

7. Become a shameless self-promoter (without becoming obnoxious).

One of the greatest myths about personal or business success is that eventually your business, personal abilities, products or services will get discovered and be embraced by the masses that will beat a path to your door to buy what you are selling. But how can this happen if no one knows who you are, what you sell and why they should be buying?

Self-promotion is one of the most beneficial, yet most underutilised, marketing tools that the majority of home business owners have at their immediate disposal.

8. Project a positive business image.

You have but a passing moment to make a positive and memorable impression on people with whom you intend to do business. Home business owners must go out of their way and make a conscious effort to always project the most professional business image possible.

The majority of home business owners do not have the advantage of elaborate offices or elegant storefronts and showrooms to wow prospects and impress customers.

Instead, they must rely on imagination, creativity and attention to the smallest detail when creating and maintaining a professional image for their home business.

9. Get to know your customers.

One of the biggest features and often the most significant competitive edge the home based entrepreneur has over the larger competitors is the he can offer personalised attention.

Call it high-tech backlash if you will, but customers are sick and tired of hearing that their information is somewhere in the computer and must be retrieved, or told to push a dozen digits to finally get to the right department only to end up with voice mail–from which they never receive a return phone call.

The home business owner can actually answer phone calls, get to know customers, provide personal attention and win over repeat business by doing so. It’s a researched fact that most business (80%) will come from repeat customers rather than new customers.

Therefore, along with trying to draw newcomers, the more you can do to woo your regular customers, the better off you will be in the long run and personalised attention is very much appreciated and remembered in the modern high tech world.

10. Level the playing field with technology.

You should avoid getting overly caught up in the high-tech world, but you should also know how to take advantage of using it. One of the most amazing aspects of the internet is that a one or two person business operating from a basement can have a superior website to a R50 million company, and nobody knows the difference.

Make sure you’re keeping up with the high-tech world as it suits your needs.. The best technology is that which helps you, not that which impresses your neighbours.

11. Build a top-notch business team.

No one person can build a successful business alone. It’s a task that requires a team that is as committed as you to the business and its success. Your business team may include family members, friends, suppliers, business alliances, employees, sub-contractors, industry and business associations, local government and the community.

Of course the most important team members will be your customers or clients. Any or all may have a say in how your business will function and a stake in your business future.

12. Become known as an expert.

When you have a problem that needs to be solved, do you seek just anyone’s advice or do you seek an expert in the field to help solve your particular problem?

Obviously, you want the most accurate information and assistance that you can get. You naturally seek an expert to help solve your problem. You call a plumber when the hot water tank leaks, a real estate agent when it’s time to sell your home or a dentist when you have a toothache.

Therefore, it only stands to reason that the more you become known for your expertise in your business, the more people will seek you out to tap into your expertise, creating more selling and referral opportunities.

In effect, becoming known as an expert is another style of prospecting for new business, just in reverse. Instead of finding new and qualified people to sell to, these people seek you out for your expertise.

13. Create a competitive advantage.

A home business must have a clearly defined unique selling proposition. This is nothing more than a fancy way of asking the vital question, “Why will people choose to do business with you or purchase your product or service instead of doing business with a competitor and buying his product or service?”

In other words, what one aspect or combination of aspects is going to separate your business from your competition? Will it be better service, a longer warranty, better selection, longer business hours, more flexible payment options, lowest price, personalised service, better customer service, better return and exchange policies or a combination of several of these?

14. Invest in yourself.

Top entrepreneurs buy and read business and marketing books, magazines, reports, journals, newsletters, websites and industry publications, knowing that these resources will improve their understanding of business and marketing functions and skills. They join business associations and clubs, and they network with other skilled business people to learn their secrets of success and help define their own goals and objectives.

Top entrepreneurs attend business and marketing seminars, workshops and training courses, even if they have already mastered the subject matter of the event. They do this because they know that education is an ongoing process.

There are usually ways to do things better, in less time, with less effort. In short, top entrepreneurs never stop investing in the most powerful, effective and best business and marketing tool at their immediate disposal – themselves.

15. Be accessible.

We’re living in a time when we all expect our fast food lunch at the drive-thru window to be ready in mere minutes, our dry cleaning to be ready for pick-up on the same day, our money to be available at the cash machine and our pizza delivered in 30 minutes or it’s free.

You see the pattern developing – you must make it as easy as you can for people to do business with you, regardless of the home business you operate.

You must remain cognisant of the fact that few people will work hard, go out of their way, or be inconvenienced just for the privilege of giving you their hard-earned money. The shoe is always on the other foot.

Making it easy for people to do business with you means that you must be accessible and knowledgeable about your products and services. You must be able to provide customers with what they want, when they want it.

16. Build a rock-solid reputation.

A good reputation is unquestionably one of the home business owner’s most tangible and marketable assets. You can’t simply buy a good reputation; it’s something that you earn by honouring your promises.

If you promise to have the merchandise in the customer’s hands by Wednesday, you have no excuse not to have it there. If you offer to repair something, you need to make good on your offer.

Consistency in what you offer is the other key factor. If you cannot come through with the same level of service (and products) for clients on a regular basis, they have no reason to trust you . . . and without trust, you won’t have a good reputation.

17. Sell benefits.

Pushing product features is for inexperienced or wannabe entrepreneurs. Selling the benefits associated with owning and using the products and services you carry is what sales professionals worldwide focus on to create buying excitement and to sell, sell more, and sell more frequently to their customers.

Your advertising, sales presentations, printed marketing materials, product packaging, website, newsletters, trade show exhibit and signage are vital. Every time and every medium used to communicate with your target audience must always be selling the benefits associated with owning your product or using your service.

18. Get involved.

Always go out of your way to get involved in the community that supports your business. You can do this in many ways, such as pitching in to help local charities or the food bank, becoming involved in organising community events, and getting involved in local politics.

You can join associations and clubs that concentrate on programmes and policies designed to improve the local community. It’s a fact that people like to do business with people they know, like and respect, and with people who do things to help them as members of the community.

19. Grab attention.

Small-business owners cannot waste time, money and energy on promotional activities aimed at building awareness solely through long-term, repeated exposure. If you do, chances are you will go broke long before this goal is accomplished.

Instead, every promotional activity you engage in, must put money back in your pocket so that you can continue to grab more attention and grow your business.

20. Master the art of negotiations.

The ability to negotiate effectively is unquestionably a skill that every home business owner must make every effort to master. It’s perhaps second in importance only to asking for the sale in terms of home business musts. In business, negotiation skills are used daily.

Always remember that mastering the art of negotiation means that your skills are so finely tuned that you can always orchestrate a win-win situation. These win-win arrangements mean that everyone involved feels they have won, which is really the basis for building long-term and profitable business relationships.

21. Design your workspace for success.

Carefully plan and design your home office workspace to ensure maximum personal performance and productivity and, if necessary, to project professionalism for visiting clients.

If at all possible, resist the temptation to turn a corner of the living room or your bedroom into your office. Ideally, you’ll want a separate room with a door that closes to keep business activities in and family members out, at least during prime business and revenue generating hours of the day.

A den, spare bedroom, basement or converted garage are all ideal candidates for your new home office. If this is not possible, you’ll have to find a means of converting a room with a partition or simply find hours to do the bulk of your work when nobody else is home.

22. Get and stay organised.

The key to staying organised is not about which type of file you have or whether you keep a stack or two of papers on your desk, but it’s about managing your business. It’s about having systems in place to do things.

Therefore, you want to establish a routine by which you can accomplish as much as possible in a given workday, whether that’s three hours for a part-time business or seven or nine hours as a full-timer.

In fact, you should develop systems and routines for just about every single business activity. Small things such as creating a to-do list at the end of each business day, or for the week, will help keep you on top of important tasks to tackle. Creating a single calendar to work from, not multiple sets for individual tasks or jobs, will also ensure that jobs are completed on schedule and appointments kept.

Incorporating family and personal activities into your work calendar is also critical so that you work and plan from a single calendar.

23. Take time off.

The temptation to work around the clock is very real for some home business owners. After all, you don’t have a manager telling you it’s time to go home because they can’t afford the overtime pay.

Every person working from home must take time to establish a regular work schedule that includes time to stretch your legs and take lunch breaks, plus some days off and scheduled vacations.

Create the schedule as soon as you have made the commitment to start a home business. Of course, your schedule will have to be flexible. You should, therefore, not fill every possible hour in the day. Give yourself a backup hour or two. All work and no play makes you burn out very fast and grumpy customer service is not what people want.

24. Limit the number of hats you wear.

It’s difficult for most business owners not to take a hands-on approach. They try to do as much as possible and tackle as many tasks as possible in their business. The ability to multitask, in fact, is a common trait shared by successful entrepreneurs. However, once in a while you have to stand back and look beyond today to determine what’s in the best interest of your business and yourself over the long run.

Most highly successful entrepreneurs will tell you that from the time they started out, they knew what they were good at and what tasks to delegate to others.

25. Follow-up constantly.

Constant contact, follow-up, and follow-through with customers, prospects, and business alliances should be the mantra of every home business owner, new or established.

Constant and consistent follow-up enables you to turn prospects into customers, increase the value of each sale and buying frequency from existing customers, and build stronger business relationships with suppliers and your core business team.

Follow-up is especially important with your existing customer base, as the real work begins after the sale. It’s easy to sell one product or service, but it takes work to retain customers and keep them coming back.


Entrepeneurmag Article written by James Stephenson:

James Stephenson is an experienced home based consultant with more than 15 years of business and marketing experience.



The Numbers to Know to Grow Cash Flow

One of my main business mantras is ‘Know Your Numbers’, and because numbers are the language of business, it’s numbers that will ultimately determine your success.

Business is literally a numbers game, but what numbers should you know?

Here are seven metrics that will give you predictive results you can measure and manage for more sales and bigger profits.

1. The lifetime value of each customer.

While there are more complicated formulas to determine this value, this simple version will give you a start:

If your average customer spends R200 per purchase, buys three times a year and stays with your business for five years, the customer’s lifetime value to your business is R3 000.

(R200 x 3 sales = R600; R600 x 5 years = R3 000).

Now you have a working understanding of the worth of each customer and the types of resources you need to acquire and retain them.

2. How much it costs to acquire a new customer.

I call this your Cost Per Acquisition, or CPA, and it can help determine how much you spend on any marketing or ad campaign.

Let’s say you’ve placed an ad in your local paper for R2 000. You get 20 responses and ten sales.

The acquisition cost for each customer is R200 (R2 000/10 = R200).

If your offer results in at least R200 in profits on every sale, you’ve run a successful campaign. But if your CPA is R200 and you have little or no profit, or are acquiring customers at a loss, it’s time to re-evaluate your marketing.

3. Conversion rates.

Let’s say you hand out flyers to people on the street. The campaign generates 1 000 leads over a two-week period, and 100 of those leads buy. Your conversion rate is 10% (1 000 leads/100 new customers = 10% conversion rate).

Too low? Nowhere to go but up. Tweak flaws in your sales process, increase customer service, narrow your target or create a better offer.

Knowing where you are is half the battle in getting to where you need to be.

4.  Your average rand sale.

The value of each sale is important if you’re looking to generate repeat business or up-sell – in other words, the ‘Would you like fries with that?’ strategy.

Simple ‘add-ons’ can add-up quickly. For example, a deli offering premium sides and bottled drinks increased its average sale from R50 to R130 with a simple ‘up-sell’ script that increased overall revenue 144% within a few weeks.

5. Response rates.

Conventional direct mail response rates will vary from 1% – generated by using lists from a list broker – to up to 5% – generated by using a ‘warm’ list of current or past customers.

Online email response rates are generally about 0,1%. That means, to get 50 responses to a conventional direct mailing, you’ll need to mail to a minimum of 5 000 names with a great offer.

To get 50 responses from an email campaign, you’ll need at least 50 000 names, knowing not every response will end in a sale.

6. Lead-to-sale-ratio.

If you’re in a business-to-business, professional services category or have a long-term sales cycle, your lead-to-sale ratio will give you an idea of the audience you’ll need to target to actually close a sale.

Say your insurance business needs ten prospects to generate five meetings to produce one client. To get 1 000 clients, you’ll need to prospect 10 000 people.

If your conversion rate is 20%, you can add value, guarantees or other ways of reducing real or perceived risks to increase your conversion rates to a 5:2 or 5:3 ratio.

7. Touches to sale.

How many contacts or touches does your prospect need before they buy? The general rule of thumb in sales is that:

  • 2 % of sales are made on the first contact/touch
  • 3% of sales are made on the second contact
  • 5% of sales are made on the third contact
  • 10% of sales are made on the fourth contact
  • 80% of sales are made on the fifth contact.

It’s generally accepted that on average, you need at least four to seven touches for a sale. So when should you stop touching? When you’re asked – otherwise, you never know when the timing is finally right for a sale.

Knowing your numbers and what numbers to know in the first place greatly empowers your decision-making, and helps you better predict how your business will fare.

If you do your numbers and discover you need a 10 000 person database to get 1 000 customers, your marketing plan is pretty simple: Get a list and an offer, then track and convert your results.



Article written by: Brad Sugars

Brad Sugars is a startup expert and the writer of 14 business books including “The Business Coach”, “Instant Cashflow”, “Successful Franchising” and “Billionaire in Training”. He is the founder of ActionCOACH, a business coaching franchise.



The Company will establish and maintain a secure database for the issuing of certificates and will request, in writing to the SETA for the approval of pro forma certificates.

The following procedures must be implemented:

  • A computerised record keeping system that contains all the learners personal details as well as the Learner’s programme details and achievements.
  • A records management system for certification and awards that must take the security and integrity of the database into consideration as well as the personnel capacity, procedures, responsibilities and accountability in the certification activities. This will also include systems for the issuing of duplicate certificates as well as the record keeping of all issued certificates.


Work Integrated Learning (WIL) is defined as the knowledge and skills acquired through life and work experience and study which are not formally demonstrated through any educational or professional certification.

Work integrated Learning is a mode of learning delivered under Minister of Education guidelines that integrates the theoretical concepts of classroom activities with a community experience.

This allows the learner to achieve the following skills:

  • Communication
  • Application of theory
  • Integration of information technology
  • Working with others
  • Improving own learning & Performance
  • Problem Solving
  • Career Development
  • Information Skills

WIL incorporates different forms of learning that involves performing real tasks, for actual clients which should enable the Learner to practice the skills they seek to acquire and, by receiving feedback on their performance, integrating these skills into their thinking and behaviour

During this period, the Learner’s performance will be supervised and evaluated and the success of the Learners is determined by the attainment of the skills and competences required by the workplace relevant to the field.

Quality Management System Discussion – POLICY 16: CUSTOMER SERVICES POLICY

The Company will endeavour to provide the highest level of service to its customers and ensure that the staff will be professional at all times by showing courtesy, accuracy, accountability, integrity, consideration and promptness in all their actions.

In order to ensure this the company must identify impediments and address them accordingly as well as provide training on customer service and general communication skills.

Quality Management System Discussion – POLICY 17: RISK MANAGEMENT POLICY

The main purpose is to identify, reduce and prevent undesirable incidents or outcomes by reviewing past incidents and implementing changes to prevent or reduce future incidents.

Areas to be analysed are:

  • Long-term strategic objectives
  • Operational and day-to-day activities
  • Financial management and controls
  • Intellectual and information technology actions and knowledge
  • Compliance/regulatory issues and policy decisions

Quality Management System Discussion – POLICY 18: ACCREDITATION MANAGEMENT POLICY

The main purpose hereof is to ensure that the SETA are aware of how the Company will conduct their business in order to obtain, retain and ensure that the Company provides a quality, learner driven, honest, reliable, responsible and accountable service.

In order to do this the Company must adhere to all policies and procedures as set out in the QMS and will further retain the services of an experienced ETDP consultant to assist them with the SETA accreditation process. The Company must, however, realise that the Company is 100 % accountable for ensuring that the accreditation requirements are met.


The Company will ensure that all parties are aware of the expected outcomes by issuing every Outsourced Contractor that performs any function for the Company with a Service Level Agreement that will highlight the type of service, all relevant particulars of the Contractor, dates of services performed and completed, indemnity as well as the cost of the service and payment terms.




A step by step handbook with all the policies, procedures, forms and review manuals specifically designed to ensure that your business operates correctly according to the guidelines set out by the Sector Education and Training Authority. (SETA)



The Company will implement a system for maintaining and updating the learners information in such a manner that it will be secure and confidential and compatible with the reporting requirements of the relevant ETQA and ultimately contribute to the maintenance of the SAQA National Learner’s Records Data Base.


The Company will manage all documents and records that relate to the QMS such as Learner records, Staff records, Management system records, ETQA records, SAQA records and all other correspondence.

The management of these documents will include the reviewing and approval of records by authorised personnel prior to issue, that the documents are available at the locations where they are required, obsolete documents are removed and changes of existing documents are documented and approved.

All records must be legible and readily retrievable and must be retained for a period of time as established by authorised personnel.

Records are to be maintained in order to demonstrate the effective running of the organisation as well as the effective operation and implementation of the quality management system.


The company will ensure the Health and Safety of all Learners, staff and visitors by adhering to the rules and regulations of the Occupational Health and Safety Act (OHSA) as well as applicable regulations in terms of the said Act and the Compensation for Occupational Injuries and Diseases Act.

This includes employing security staff, installing security systems and providing adequate insurance cover.


The company will ensure that internal system reviews are in place in order to maintain an effective Quality Management System as well as to promote continual improvement.

The internal review program must include Annual Management Board reviews, Annual Quality Committee reviews, Quarterly Review Meeting as well as Monthly Internal communication and update meetings.

Policies should be evaluated and reviewed according to changing legislation, regulations and ETQA requirements as well as the overall relevance of the particular policies and procedures.

Reviews are to be scheduled on a quarterly basis with an Accredited Consultant that the Company has entered into a Service Level Agreement with who is committed to this process.

All policies and procedures will be discussed to ensure that the Company is adhering to said policies and procedures. Any reviews and changes that are accepted in this meeting will be signed off by the Owner of the Company.